Transform insight and awareness into commitment and shared goals


Build your way to better business – a powerful tool designed to enhance innovation and business performance and Tap into the hidden expertise of your organization


The LEGO® SERIOUS PLAY® methodology is an innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process and supports an effective dialogue – for everyone in the organization.


“You can learn more about a person in an hour of play than you can from a lifetime of conversation”
– Plato

With LSP you can solve management and business issues like:

  • Defining a Shared Vision & Getting Commitment,
  • Defining Business Strategy & Vision,
  • Developing Business Process Management,
  • Developing Teams & Employees,
  • Implementing Culture Change,
  • Performing Market Analysis, SWOT Analysis,
  • Brainstorming Innovation & Ideation / Product Design,
  • Defining Value Proposition & Value Added,
  • Aligning any topics to business goals in general

LEGO® Serious Play is a facilitated method for strategic decision-making and problem resolution in business environments. All LEGO® Serious Play workshops results are directly aligned to the business goals in focus. Groups or tables of max. 12 participants per facilitator are best to run a LSP workshop efficiently.




Thinking with the Hands
The workshop participants answer all questions by building LEGO® models. Participants construct the models in a flow of intense playing. The models “emerge” out of the bricks at hand without any long-term rational pre-design. By building the models with their hands the participants use their knowledge and imagination – much faster than traditional rational brainstorming techniques will do. They image and build their models instantaneously. At this step very often a coarse story line of the story to be shared emerges unconsciously.


The Knowledge is already in the Room – Metaphors used in Stories
LSP unlocks the participant’s hidden knowledge and constructs their new knowledge. Because LSP fosters the understanding of the system to be modelled, LSP sharpens the view for connecting purposes between organisation and individual unconsciously and with strong commitment. Playing with and challenging the model constructs new knowledge through self-reflection.

As metaphors the models opens a wide door of interpretation and fantasy. Metaphors provide richer descriptions of the reality, and open a wider look for new possibilities. They are used to give strong effect to a statement. Metaphors are used to give the reader/listener a better idea of the emotions/feelings of a situation. In using metaphors you create a strong emotional impact in the reader’s minds. LSP engages communication: participants explain the metaphors of all the model’s meanings.


Everybody Communicates Equally – Create Common Understanding
After finishing the models all participants explain why their model is an answer to the question raised. Everybody shares the story covering the meaning of the model: the thoughts, associations, emotions and feelings coming to mind when constructing.
All other participants get aware of personal reflections while listening.

Finally, all participants reflect key insights that are uncovered, ask clarification questions to the models, and sum up surprises and connections. After each builder had told her story to the group. The facilitator/participants ask further questions for more details. The builder provides the information wanted.

LSP workshops lead to a strong common commitment is created since by sharing each individual interpretation with all participants.